We know that time is often of the essence so, while this site is built out to give you a deep and personal understanding of the consumer segments overall, we also know there are moments when you simply need a quick overview, which is why we've put these few slides here.

This segment overview lays out the key differences between the segments, from what motivates their look, to what they expect from their clothes, to the opportunity for Banana Republic and their current relationship to us as a brand. Shopping habits and touch-points are also given. In the final line of the chart, you'll notice that we haven't used a 'male to female' ratio, but rather, a 'masculine to feminine' ratio.

Here we look at the segments' consumption across social media, how they tend to use it, as well as the types of magazines [whether online or as actual artefacts] they enjoy, along with where they're consuming their news from. Whether it's to help us work out the spaces in which to sell our stories, the places to promote and PR or where our advertisements will get the most attention, this simple chart helps us to navigate among the differing gazes of the consumer segments.

We know a picture tells a thousand words, so we've included the segment mood boards.

The Polished Professional is career-led, conservative and comfortable.

The Budget Fashionista is trend-led, confident and fashionable.

The Streetwear Sophisticate is style-led, limited-edition and sustainable.

The New Expressionist is creative, empowered and provocative.

The Refined Achiever is classic, iconic and stylish.

Here are the style icons and idols that the respondents cited during their interviews.

The Polished Professional's icons and idols are David Beckham, Ryan Gosling, Tan France, Matt Bomer, Reese Witherspoon, Kate Moss, Yvonne Orji and Bradley Cooper.

The Budget Fashionista's icons and idols are Rihanna, Zendaya, Irene Kim, Jackie Aina, Marlo Hampton, Ciara and Pharrell.

The Streetwear Sophisticate's icons and idols are Kendall Jenner, Kanye West, Rihanna, Brittany Bathgate, Olsen twins, Junya Watanabe, Veneda Carter and Bella Hadid.

The New Expressionist's icons and idols are Migos, Sarah Jessica Parker, David Bowie, Andre 3000, Nigel Cabourn, Jeff Goldblum, Bad Bunny, Jaden Smith and Tyler the Creator.

The Refined Achievers's icons and idols are Michelle Obama, Kate Middleton, Lisa Bonnet, Jennifer Lopez, Halle Berry, Tracee Ellis Ross, Bruce Springsteen and Courtney Cox.

Got a little more time? Want to read more about each of the consumers? Please head over to the Segments section of the site where the insights behind the information in the chart can be found.