Quality Overview

The segments talking about quality...

We cover here the topic of Quality and what the different segments think about it.

Topic Overview:

  • This meaning of ‘quality’ is a subject that all respondents agree on - how a garment is made, how it feels and how long it will last.

  • Each segment will interpret these qualities differently.

  • New Expressionists and Refined Achievers: intent, craftsmanship and sustainability.

  • Streetwear Sophisticate: details and a piece that will last.

  • Budget Fashionistas and Polished Professionals: it can't fall apart after a few wears.

Polished Professional

"When I think of something that I might consider to be of higher quality, in the context of clothing, I’m reminded of the shirts that I still have even 8 or 9 years later that I still wear from time to time. Despite having been washed so many times, the colors aren’t faded and the buttons are all still in tact, and the fabric itself isn’t showing any visible signs of excessive wear/tear."

Michael, 30, Springfield, MA, Polished Professional

"Quality means something long lasting for me. I work hard, and when I spend that money it want it to be on something that I can enjoy for a long time. That means that it has to bring me satisfaction when I use it, consistently for YEARS."

Spencer, 31, Springfield, MA, Polished Professional

"Quality has to be constant across time, the quality of an item to me has more to do with the life of the item and the usability of the item and how it served its purpose. Quality should represent something that is strong and well made."

Taylor, 32, Richmond, VA, Polished Professional

"For me, quality means simplicity and longevity. Quality is not trendy, or corny, or showy, or full of gadgets or cliches. Whether it’s an experience, a service, or an item, quality means purposeful, honest, and meaningful, never pretentious. Something of good quality is valuable and worth making sacrifices for."

Amanda, 32, Richmond, VA, Polished Professional

"Quality is not necessarily tied to price or popularity for me, because the two things can be arbitrary. Clothing or shoes that maintain their appearance after years are the key expectations I have when investing in quality – which is also a bit of a luxury."

Courtney, 27, Harlem, NY, Polished Professional

"Quality means something that isn’t going to fall apart after I wear it 5 times. Something that will last without pilling, unraveling, losing its shape, color, etc. I think the common woman wants quality clothing at an “affordable” price. But I also get that you get what you pay for in some cases. I try to strike the balance."

Dena, 32, Richmond, VA, Polished Professional

Budget Fashionista

"I know I tend to buy things from affordable brands, but I still don't want them to fall apart while I’m just trying to live my life. What is it made of? How are the seams? Are all the buttons attached WELL?"


Christine, 33, Alma, MI, Budget Fashionista

"I expect quality to be durable items. Items that will stand the test of time. Made with materials that don’t feel cheap or insanely thin."

Nailah, 30, Detroit, MI, Budget Fashionista

"If I pay more, I expect the quality to be on par and up to my standard."

Octavia, 27, Jersey City, NJ, Budget Fashionista

"Quality when it comes to goods is something that is extremely well made with very very good materials. Anything that is handmade screams quality. Quality means it took time to craft the item, it wasn’t something that was produced on an assembly line."

Ryan, 28, Houston, TX, Budget Fashionista

"Quality looks better on the thirtieth wear than the first. Quality’s edges fray artfully and its well-worn areas suggest character, not cheapness. Quality can be affordable, but not cheap."

Ben, 27, Los Angeles, CA, Budget Fashionista

"There are times I’ve ordered things from Shein, like a dress for a wedding once, and the strap broke off. We had to tie it together in the middle of the wedding. Quality is made correctly, good material, comfortable to wear. It should be able to take a few knocks."

Mady, 21, Phoeniz, AZ, Budget Fashionista

Streetwear Sophisticate

"Quality means it’s durable and doesn’t contain too many fraying seams or inorganic fabrics, it lasts for years and doesn’t break down when cleaning it."

Alex, 31, Brooklyn, NY, Streetwear Sophisticate

"Quality to me is great stitching, I want everything to look good and feel good, I don’t want it to break down on me. Does it wash well? I think more about the details when it comes to quality."

Santana, 28, San Francisco, CA, Streetwear Sophisticate

"Quality to me is something that’s going to last. You become more conscious of what you’re buying as you get older. You want things that last and can even increase in value. Not only price wise, but things can become more special to you which defines quality to me as well. I don’t just think ‘is this made well’ but is this actually going to bring me a lot of joy and happiness when I wear it."

Dekota, 33, Jersey City, NJ, Streetwear Sophisticate

"Quality starts at the beginning from choice of materials, detailing, construction, etc. Quality can never be underestimated in it's importance for building a clothing brand. Your clothing needs to be stronger than your branding."

Allister, 43, Toronto, ON, Streetwear Sophisticate

"Quality looks like strong quality control. Everything is made with the same care and intention. It’s made to order as opposed to fast food that is made and warmed. Quality looks like a handmade thing as opposed to a machine generated thing, made in half the time. Quality can never be a one size fit all. Quality must be made to order, in my opinion."

Lex, 33, Los Angeles, CA, Streetwear Sophisticate

New Expressionist

"Quality can never be fast fashion, never, in no way shape or form. Quality has to be sustainable, it just has to be. Even thinking of the sustainability of something, I think of the energy someone is putting into this fabric. Quality makes me believe that whoever manufactured this thing actually cares."

Syd, 30, Brooklyn, NY, New Expressionist

"Quality is material, execution, visibly quality (clearly well-made, this is not tied to the cost of the item, quality does by no means definitely equate to “expensive”) and energy. Energy is the ultimate Quality. If the garment or shoe holds what I feel to be a “good vibe” or positive energy. I, personally, can always pick up on this in person. Online shopping rarely can simulate this sensation, but if it meets the other above checks I will likely buy."

Monty, 36, Brooklyn, NY, New Expressionist

"Quality is a matter of fabrics and construction."

Samy, 25, Brooklyn, NY, New Expressionist

"Quality is an entirely different thing. I actually don’t associate luxury and quality with each other at all. A luxury item could be very delicate, and not particularly well made, but instead made from something rare. The craftsmanship is implied but not always there. I think quality is durability, craftsmanship, and that doesn’t have to cost a lot in every instance."

Maceo, 35, Detroit, MI, New Expressionist

"Care for material yes but also attention to detail, I love detail, when care is put into the things you notice and are pleasantly surprised by that defines quality to me."

Kristian, 25, Los Angeles, CA, New Expressionist

Refined Achiever

"I expect quality products to be well made, durable, fit well and aesthetically pleasing. It should look like it costs more than it actually does. Quality can be inexpensive, but it should never be poor craftsmanship and ill-fitting."

Dixie, 49, Chesterbrook, PA, Refined Achiever

"Quality? Multiple cleanings whether its machine, by hand, or dry cleaners it absolutely must look good for an appropriate duration with correct care."

Kristen, 55, Portland, OR, Refined Achiever

"Quality is a product that exceeds your expectations. Like that custom made suit to fit you. You get what you are paying for. If it breaks down they will mend it. The client stands by their product. I should throw it out before it wears out. The way our great grandparents' clothing used to be."

Alicia, 51, Laguna Beach, CA, Refined Achiever

"Quality, to me, is a cohesive notion of luxury + quality, I wouldn’t separate the two of them out at all."

Iris, 52, Washington, DC, Refined Achiever

"You can tell if a garment is quality as soon as you pick it up. It’s why I don’t like online shopping. If I want to buy disposable shite then I know where to go, but that era is over (hopefully). You can tell from the seam on denim, the feel of the material on the inside, the zipper finish etc. Then, f I get something home and it’s fucked after the first wash, I will never, ever, give that brand a second chance."

Simon, 48, Portland, OR, Refined Achiever

"I expect ‘quality’ to stand the test of time and rigor. It needs to be intentional, obsessed, crafted and honest and it can never be fake and it can never be achieved/attained through short cuts, cutting corners or rushing through a respective process."

Brandon, 47, Portland, OR, Refined Achiever