Key Topics

Open Letters

As part of the work, we asked some of the respondents to write an 'Open Letter to Banana Republic’, ranting and raving directly about the things they love, loathe, miss and mandate from us as a brand.

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Fashion vs Style

Here we touch on the differences between Fashion and Style, and how to use those differences when inspiring our key segments.

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Style & Sustainability

Here, we discuss the integration of style and sustainability and what that means for the respondents, and what it means for Banana Republic.

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Plus-Size

This article discusses the realm of Plus-Size, with words from our respondents and key opinion leaders in the field.

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Luxury Overview

We cover here the topic of luxury and what our different segments have to say on the matter.

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Quality Overview

We cover here the topic of Quality and what the different segments think about it.

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